Visual Communication
Designer
2016 - 2019
At HDR, I collaborated with project teams to develop high-impact visuals that supported competitive bids and client presentations. I created site-specific graphics—including maps, infographics, and sectional illustrations—that showcased project details and highlighted HDR’s technical strengths. These materials were used in proposals for major clients such as AECOM, DART (Dallas Area Rapid Transit), and various Departments of Transportation across the U.S. (TxDOT, NDOT, ODOT, and others).
ROLE:
  • Served as a Marketing Associate and Visual Communication Designer in HDR’s Dallas office
  • Supported road, bridge, water, and engineering departments, as well as visual communication teams company-wide
  • Developed and presented visual design concepts to communicate project ideas effectively
  • Helped create compelling visuals that contributed to winning multi-million-dollar client projects!
RESPONSIBILITIES:
  • Internal & External Marketing Communications
  • Graphic & Visual Design Communication Including Maps, Iconography, Booklets, News Letters, etc.
  • 2D & 3D visual design work including modeling, texturing, and rendering from Engineer and Architecture plans
DART (Dallas Area Rapid Transit)

Factsheets

As part of HDR’s marketing and visual communication team, I designed a series of fact sheets for Dallas Area Rapid Transit (DART) to support public outreach, stakeholder engagement, and project funding efforts. These materials translated complex engineering and planning information into clear, visually accessible documents that could be easily understood by the public, government officials, and potential partners.
Design & Production Responsibilities:
  • Organized and structured complex technical data into cohesive, readable layouts
  • Developed clear visual hierarchies to emphasize key project details and statistics
  • Designed custom graphics, icons, maps, and infographics to enhance clarity and storytelling
  • Maintained alignment with HDR and DART branding standards across multiple fact sheets
  • Selected and applied typography, color, and spatial arrangements to optimize legibility and visual flow
  • Prepared print-ready files for client distribution and public meetings
Collaboration & Impact:
  • Partnered with engineers, planners, and marketing specialists to refine both content and visuals
  • Translated complex project concepts into accessible visuals for community engagement and federal grant applications
  • Helped DART communicate large-scale transit initiatives including rail expansions, subway alignments, streetcar systems, and platform extensions
  • Contributed to building public understanding, stakeholder confidence, and enthusiasm for long-term transportation investments

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D2 SUBWAY 2ND CBD ALIGNMENT
This fact sheet communicated the vision for the D2 Subway, a major expansion of DART’s light rail system through downtown Dallas. I designed layouts that simplified technical information such as tunnel alignments, cost estimates, and station connections into a format accessible to the public and funding partners. The visuals emphasized benefits including increased capacity, improved reliability, operational flexibility, and economic development potential.
CB DART – Cotton Belt Regional Rail Corridor Fact Sheet
I developed this fact sheet to visualize the full scope of the Cotton Belt (now Silver Line) Regional Rail Corridor, a 26-mile alignment connecting DFW Airport to Shiloh Road through seven North Texas cities. The piece translated complex engineering data and environmental milestones into a clear, visually engaging overview for public audiences and stakeholders. My design highlighted system connectivity, ridership projections, and key station features, supporting DART’s communication and project approval efforts.
Platform Extensions (Red and Blue Line Fact Sheet)
For the Red and Blue Line Platform Extension project, I created a fact sheet that demonstrated how extending 28 existing platforms would increase system capacity and improve passenger flow. The design balanced cost breakdowns, funding sources, and city-specific locations with clear maps and graphics. This piece was used to communicate progress to stakeholders and federal partners while highlighting how infrastructure improvements enhance regional transit efficiency.
Dallas Streetcar Central Link Fact Sheet
This fact sheet presented DART’s proposed modern streetcar link connecting the Convention Center area to Uptown and Klyde Warren Park. I crafted a layout that clearly illustrated alignment alternatives, travel times, and integration with the existing M-Line trolley system. The design helped communicate DART’s collaboration with the City of Dallas and Downtown Dallas Inc., showing how the Central Link project would strengthen connectivity across multiple transit modes and support downtown revitalization.
Streetcar Master Plan Fact Sheet
I designed this fact sheet to communicate the goals and implementation process of DART’s Streetcar Master Plan. The piece outlined how modern streetcar systems can improve mobility, support mixed-use development, and strengthen regional transit connections. My layout distilled technical information into clear visual sections, highlighting cost estimates, service characteristics, and vehicle specifications. The design helped stakeholders and city planners understand how streetcars enhance first and last-mile connectivity while supporting economic growth and pedestrian-friendly communities  .
Awarded Google UI/UX Certification

Project Mapping and Infographic Design

As part of HDR’s visual communication team, I designed detailed maps and infographics that illustrated project areas, transportation corridors, and competitive analyses. These visuals were integral to HDR’s proposals and presentations for major client bids, helping communicate complex information with clarity and impact. I collaborated closely with project managers to ensure technical accuracy and strategic emphasis while maintaining visual cohesion across materials.
Design & Development Responsibilities:
  • Created maps and infographics ranging from simple overviews to highly detailed regional analyses
  • Used Adobe Illustrator and Photoshop to integrate GIS data, aerial imagery, and client-provided information
  • Structured layered visuals to highlight routes, station locations, or development zones clearly and effectively
  • Built consistent iconography, legends, and color systems to improve visual recognition across projects
  • Aligned map and infographic design with HDR’s brand standards and proposal templates
Strategic & Communication Impact:
  • Enhanced the clarity and visual strength of HDR’s client proposals and interview presentations
  • Supported proposal narratives by visually highlighting key differentiators, project benefits, and technical approaches
  • Developed comparative maps to illustrate weaknesses or inefficiencies in competitors’ solutions, strengthening HDR’s position in competitive bids
  • Helped project teams communicate complex infrastructure and planning concepts to non-technical audiences
  • Contributed to successful multi-million-dollar project wins through compelling, data-informed visual storytelling
Awarded Google UI/UX Certification

Section Modeling and Rendering

In addition to 2D visual communication, I produced section models and renders to convey spatial, structural, and environmental concepts for transportation and infrastructure projects. Using tools such as SketchUp, Blender, and the Adobe Creative Suite, I developed both conceptual and presentation-ready 3D visuals that supported HDR’s project proposals and design storytelling.
Design & Technical Responsibilities:
  • Built section models and renders showcasing proposed infrastructure, site context, and environmental integration
  • Created both realistic and conceptual render styles tailored to audience and project stage
  • Used SketchUp for accurate spatial modeling, Blender for refined lighting and composition, and Adobe Photoshop/Illustrator for post-production enhancements
  • Collaborated with engineers and architects to ensure model accuracy and consistency with technical drawings
  • Optimized file workflows for fast revisions and multi-platform use in proposals, presentations, and client reviews
Communication & Proposal Impact:
  • Helped clients and stakeholders visualize complex design intent in an accessible and engaging format
  • Strengthened proposal storytelling through visually compelling imagery that aligned with narrative strategy
  • Supported HDR’s pursuit teams by providing custom renders that emphasized functionality, scale, and aesthetic value
  • Improved comprehension of spatial relationships and design concepts for decision-makers and review panels
  • Contributed to winning presentations by elevating the overall visual quality and professionalism of HDR’s design submissions