Food ordering has never been more convenient, and that convenience has never cost more.
Cup&Cone gives up delivery to own the one thing delivery can never guarantee: a quality experience from the first tap to the first bite.
Pickup removes the middleman entirely. No third party to misplace, mishandle, or resent, and no reputation to lose in a handoff that never happens. Delivery apps offer it, but as a toggle inside a flow built for something else.
So who is the customer? In Define, I mapped who actually shows up for this, and the moments where the ordering experience has to earn their trust before it ever earns their $$$.
With a deep understanding of user pain points, detailed personas, comprehensive journey maps, and a prioritized set of features, I began the Develop phase: wireframing user flows, refining information architecture, and building low-fidelity prototypes that would guide self-directed validation before high-fidelity design.
Structure, flows, and a competitive audit gave me a defensible starting point. In Deliver, I turned it into high-fidelity design, and stress-tested it myself to catch edge cases, the self-directed testing that Next Steps builds on with real usability sessions.
Before the final prototype, it's worth pausing on how these outcomes actually get built. The next three pieces, Under the Hood, Design System, and Know Before You Order, pull back the curtain on the mechanics, the visual system, and the accessibility choices running underneath everything you just read.
Pickup only pays off if the trip is worth it, and it is only worth it if everyone can make it. Allergen tags, adjustable type, themes, and voice input run through every outcome that follows.
That's the plan from here. If you made it this far, thank you, seriously. Got thoughts on how it holds up? I'd love to hear them below.
